Radisson Blu launches Something Blu campaign


Aimed at establishing Radisson Blu as the venue of choice for weddings, Radisson Blu has launched the ‘Something Blu’ campaign, created exclusively for the South African market, running across the six Radisson Blu hotels within the country.

One of the key elements of the campaign is the #CoupleBlu competition to win the ultimate Romantic Getaway at any one of the Radisson Blu hotels in South Africa worth R30,000.

To enter #CoupleBlu you need to post a fun and quirky picture or video or yourself and your partner on Facebook and/or Instagram using the hashtags #CoupleBlu and #RadissonBlu between 1 and 16 March. Three candidates will be shortlisted based on their creativity with their submissions and will be announced on 21 March.

In the final round, three shortlisted couples will post a video, sharing what makes their wedding culture unique, celebrating the diversity of cultures in South Africa. The videos will be reposted on the South African Radisson Blu hotel accounts on 2 April and the video with the most love will be crowned the winner

“Our Radisson Blu hotels are the perfect wedding destinations, with an array of wedding venues, picturesque locations and gourmet cuisine to suit every taste. Our teams ensure the couple is stress-free and able to enjoy every moment of their special day, tending to all their preferences and requirements,” said Renaldo Pretorius, Radisson Hotel Group’s Digital Marketing Manager for Africa and Indian Ocean.

“Our hotels are also the ideal locations for pre-wedding festivities, such as bridal showers and honeymoons. It was with this in mind that we created the Something Blu campaign.”